Happy New Year!
Tidying up after visitors in this house always seems to involve books in some way. Today I came something that I’d forgotten about and which seems appropriate for this freezing weather:
The wise manufacturers of the day know well that they must forge ahead with Dame Fashion, who is changeable as the winds, and fickle as a butterfly. Consequently, new patterns in this said Viyella are ever being brought to our notice, and we now can obtain most delightful and really smart garments, sufficiently warm and cosy in texture to satisfy the demands of the most rheumatic or invalid.
(The Lady’s Realm, January 1899)
The brand name Viyella was registered in 1894 to describe an innovative fabric made of 55% Merino wool and 45% cotton and which was the first fabric to be given a brand name. The name Viyella came from the Vi Jella valley, near Matlock in Derbyshire where the company of William Hollins had a spinning mill.